about
Veterinary Pharmacy Reference, Built for Modern Practices
Veterinary Pharmacy Reference, Built for Modern Practices
Since 1999, VPR has helped veterinary professionals access pharmaceutical information faster and make more informed prescribing decisions. Today, VPR Cloud brings that experience into a modern platform built for the pace and needs of veterinary practice.
Since 1999, VPR has helped veterinary professionals access pharmaceutical information faster and make more informed prescribing decisions. Today, VPR Cloud brings that experience into a modern platform built for the pace and needs of veterinary practice.




Our Story
Built From Real Veterinary Experience
Built From Real Veterinary Experience
Built From Real Veterinary Experience
VPR was created with a simple idea. Veterinarians should be able to access reliable pharmaceutical information quickly, right when they need it.
Founded in 1999 by practicing veterinarian Dr. Teresa Koogler, Veterinary Pharmacy Reference (VPR) began as a faster, more practical alternative to traditional drug formularies. What started as a Windows-based desktop application has grown into VPR Cloud, a modern platform built around the way veterinary teams work today.
VPR brings pharmaceutical information, prescribing tools, and client education together in one place—helping veterinary professionals make informed decisions without slowing down the appointment.
VPR was created with a simple idea. Veterinarians should be able to access reliable pharmaceutical information quickly, right when they need it.
Founded in 1999 by practicing veterinarian Dr. Teresa Koogler, Veterinary Pharmacy Reference (VPR) began as a faster, more practical alternative to traditional drug formularies. What started as a Windows-based desktop application has grown into VPR Cloud, a modern platform built around the way veterinary teams work today.
VPR brings pharmaceutical information, prescribing tools, and client education together in one place—helping veterinary professionals make informed decisions without slowing down the appointment.
A Note From Our Founder
A Note From Our Founder
Veterinary practice has changed dramatically since VPR began in 1999. What has not changed is the need for veterinarians and their teams to have reliable medication information at the moment they need it. As a practicing veterinarian myself, having quick access to this information is the reason I developed VPR way back when. I knew that we needed a tool with the functionality VPR provides to more easily prescribe for our patients in a busy clinical setting and provide informed consent for our clients.
VPR was built to help make that work easier. Our goal has always been to provide practical, accessible veterinary pharmacy information that supports confident decisions and clear communication with pet owners.
With the launch of VPR Cloud, we are carrying that purpose forward in a modern platform built for today’s workflows. From drug lookup and dosing to selecting the right form and strength, checking for interacting drugs, and sharing client-friendly information, VPR Cloud brings the essential steps together in one place.
This is more than a new application. It is the next chapter in VPR’s commitment to maintaining useful, dependable pharmacy reference tools for the veterinary community. We are grateful to the veterinarians, technicians, practice teams, and partners who have trusted VPR over the years. Your feedback and your work continue to guide what we build.
We are excited for what is ahead!
Teresa Lee Koogler, DVM
Founder, Veterinary Pharmacy Reference
Veterinary practice has changed dramatically since VPR began in 1999. What has not changed is the need for veterinarians and their teams to have reliable medication information at the moment they need it. As a practicing veterinarian myself, having quick access to this information is the reason I developed VPR way back when. I knew that we needed a tool with the functionality VPR provides to more easily prescribe for our patients in a busy clinical setting and provide informed consent for our clients.
VPR was built to help make that work easier. Our goal has always been to provide practical, accessible veterinary pharmacy information that supports confident decisions and clear communication with pet owners.
With the launch of VPR Cloud, we are carrying that purpose forward in a modern platform built for today’s workflows. From drug lookup and dosing to selecting the right form and strength, checking for interacting drugs, and sharing client-friendly information, VPR Cloud brings the essential steps together in one place.
This is more than a new application. It is the next chapter in VPR’s commitment to maintaining useful, dependable pharmacy reference tools for the veterinary community. We are grateful to the veterinarians, technicians, practice teams, and partners who have trusted VPR over the years. Your feedback and your work continue to guide what we build.
We are excited for what is ahead!
Teresa Lee Koogler, DVM
Founder, Veterinary Pharmacy Reference
Our Mission
Helping Veterinarians Prescribe With Confidence
Helping Veterinarians Prescribe With Confidence
We believe technology should support clinical decision-making, not get in the way of it. That's why VPR is designed around the point of care—giving veterinary professionals the information they need, when they need it, in a workflow that feels natural.
We believe technology should support clinical decision-making, not get in the way of it. That's why VPR is designed around the point of care—giving veterinary professionals the information they need, when they need it, in a workflow that feels natural.
What's New
What's New
From Legacy VPR to VPR Cloud
From Legacy VPR to VPR Cloud
For almost three decades, VPR has evolved alongside veterinary medicine. VPR Cloud is the next generation of that experience, bringing VPR's trusted pharmaceutical reference into a modern, connected platform designed for the future of veterinary practice.
For almost three decades, VPR has evolved alongside veterinary medicine. VPR Cloud is the next generation of that experience, bringing VPR's trusted pharmaceutical reference into a modern, connected platform designed for the future of veterinary practice.
The Next Generation of Veterinary Reference
Building on more than 25 years of experience to make pharmaceutical information more accessible, practical, and connected.
Prescribe with Confidence
Bring trusted drug information, accurate prescribing tools, and a simpler workflow to your practice—supporting safe prescribing and informed consent at every step.
Prescribe with Confidence
Bring trusted drug information, accurate prescribing tools, and a simpler workflow to your practice—supporting safe prescribing and informed consent at every step.